political marketing: towards market oriented political organizations

Political Parties and Political Marketing ‘ Strategies ’

This conceptual paper focuses on political marketing „strategies‟ in the context of major British political parties. There is consideration of the underlying drivers that are encouraging the adoption of the political marketing approach. It is debated whether political parties actually have political marketing „strategies‟. The difference between political marketing and political campaign strate...

Marketing and the Political Environment

THIS ARTICLE DISCUSSES THE NATURE and function of various political processes which affect resource allocation to libraries and explores how to analyze these processes accurately. It discusses the marketing of library “products” through supplementing traditional measures of input and output with considerations of impact and by seeking to adapt and express library products in terms of the cognit...

Political Marketing Ms . Shruti Garg

Political marketing is a fundamental part of political life. Presidents and prime ministers; politicians and parties; government departments and councils all use marketing in their pursuit of political goals. Political marketing also attracts public attention and debate. It has become the focus of many movies over the years such as Nayak, Satyagraha, Rajneeti which cover strategy, branding, pos...

A Proposal for Political Marketing

Political Marketing – Vive La Différence!

Introduction The explicit use of techniques in politics which we would now describe as marketing dates back at least to 1920 in Britain (Wring, 1994). Since the Saatchi and Saatchi poster – “Labour isn’t working” – it has become commonplace to speak of political marketing, and many marketers have come to believe that there is a direct transference of their concepts and tools to the political ar...

The Political Entrepreneur and the Coordination of the Political Process: A Market Process Perspective of the Political Market

The aim of this article is to apply the Austrian analysis of the entrepreneur to the political process. By distinguishing the political process from the economic process, we will endeavour to show to what extent an analysis in terms of the political market process is both possible and relevant. The existence of an information conveyance which can be assimilated to a price system within the poli...